AEIR is a subscription-based luxury brand offering a new generation of experiences, from carbon-negative fragrances to bioengineered soft goods and extraction-free self-care products.

Panter&Tourron assisted in defining the overall design language and industrial design of AEIR’s first line of products, developing a product identity that supports the brand’s vision for a new form of universal luxury.

The visual approach combines ergonomic forms with advanced reflective PVD finishes, translating AEIR’s technologically innovative nature into a precise and sensorial language.

Conceived as a circular and closed-loop ecosystem, the products use molecularly engineered scents, infinitely recyclable aluminium cases, and marine-compostable packaging.packaging. The product-based ecosystem is designed to be circular and closed loop, using extraction-free molecularly engineered scents, infinitely recyclable aluminum cases and marine compostable packaging.