Emyun is a Swiss athluxury brand developing technological and sophisticated, plastic-free full merino garments that combine the precision of tailoring with the functionality of sports activewear.

Continuing our collaboration with the brand, we led the creative direction for the new collection, defining its image across digital and printed media. Working closely with fashion designer Mélisande Grivet, we curated the collection and shaped a visual language that reflects Emyun’s responsible and sustainable approach to production.

In collaboration with photographer Jagoda Wisniewska, we created the visuals for the current and upcoming collections, focusing on the materiality of the garments. The technical quality of wool, usually associated with synthetic fibres, is highlighted to reveal the performance potential of this natural and sustainable material.