Zoomorphisme is a series of winter window displays designed for Hermès in Geneva and Zurich, celebrating the festive transition towards the new season.

Inspired by the spirit of Carnival, the installation imagines the end of winter as a moment of joyful disruption. For this occasion, Hermès invites a cast of unexpected guests into its stores: colourful and mysterious creatures that appear to have escaped from an imaginary zoo.

Curious, playful, and full of character, the animals move through the vitrines and interiors, interacting with the world of Hermès in mischievous ways. They slip into handbags, play with carrés, try on shoes, and discover the maison’s objects and accessories with a sense of wonder.

The project transforms the windows into animated scenes of celebration, where fantasy, craftsmanship, and the elegance of Hermès meet through a light-hearted Carnival narrative.